How Colleges can Maximize LinkedIn’s New Features
Date posted: April 28, 2014
Reading Time: 5 minutes As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking...
PPC for International Student Recruitment
Date posted: April 8, 2014
Reading Time: 7 minutes Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...
Higher Education Presidents with Social Media Presence
Date posted: March 26, 2014
Reading Time: 6 minutes Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand....
Innovative Approaches to Student Admissions
Date posted: March 5, 2014
Reading Time: 5 minutes In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...
Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations
Date posted: February 21, 2014
Reading Time: 5 minutes On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...
Google Analytics Content Groups for Higher Ed Marketing
Date posted: February 10, 2014
Reading Time: 3 minutes Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of...
HEM Presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference
Date posted: January 31, 2014
Reading Time: 2 minutes On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...
The Year in Higher Education Marketing: Trends of 2013
Date posted: December 24, 2013
Reading Time: 5 minutes It’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have...
Retention Strategies for Online Distance Education
Date posted: December 17, 2013
Reading Time: 5 minutes Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....
Conducting cohort analysis with Google Analytics
Date posted: December 11, 2013
Reading Time: 4 minutes Cohort analysis, sometimes referred to as longitudinal analysis, focuses on the behavior of cohort groups (a group of people who...