Consistent Website Experiences with Intuitive Navigation
Date posted: November 12, 2013
Reading Time: 6 minutes A college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...
Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking
Date posted: November 4, 2013
Reading Time: 4 minutes Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...
Reputation Management in the Age of Social Media
Date posted: October 30, 2013
Reading Time: 5 minutes “Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is...
Reading Time: < 1 minute On Thursday, October 24th, in cooperation with our good friends at OmniUpdate, HEM presented a free 30 minute webcast, on,...
The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers
Date posted: October 25, 2013
Reading Time: 4 minutes If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...
3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics
Date posted: October 18, 2013
Reading Time: 4 minutes In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...
Developing Donation Pages and Strategies
Date posted: October 9, 2013
Reading Time: 5 minutes Fundraising for colleges and universities can be a tricky balancing act. While unrestricted donations are vital for sustaining and developing...
The Impact of “Keyword Not Provided” in Higher Ed Marketing
Date posted: October 8, 2013
Reading Time: 4 minutes If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...
Content Marketing with Student Blogs
Date posted: September 27, 2013
Reading Time: 4 minutes Content marketing has officially become the leading strategy to engage web viewers and increase search engine recognition. Delivering relevant and...
Leveraging Your Authentic Voice With Student-Generated Content
Date posted: September 25, 2013
Reading Time: 5 minutes As a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments...