Money Matters for Financial Aid Pages

Date posted: September 20, 2013

Reading Time: 3 minutes Once upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher...

Moving to a Mobile-First Mindset

Date posted: September 17, 2013

Reading Time: 4 minutes The rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is...

Reading Time: 4 minutes It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...

Understanding Student Recruitment in China 101

Date posted: September 11, 2013

Reading Time: 5 minutes China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...

Understanding Student Recruitment in China 101

Date posted: September 11, 2013

Reading Time: 6 minutes China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...

Bringing Big Data to your School’s Analytics

Date posted: September 3, 2013

Reading Time: 3 minutes Every day, we create multiple terabytes of data. It comes from every dimension: Social media, email communication, digital graphics, online...

Digital Metrics Every School Should Measure

Date posted: July 31, 2013

Reading Time: 4 minutes So your school has established its web ecosystem and has a digital marketing plan in place, but have you decided...

Reading Time: 6 minutes With the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is...

Reading Time: 6 minutes With the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...

Reading Time: 5 minutes International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...