We’re excited to announce that as part of the ICEF North America Workshop in Toronto next week, Higher Education Marketing (HEM) will be presenting a special pre-seminar workshop on Google Analytics, which will be held between 10:00 and 1:00 pm on May 12 in room Pier 7 at the Westin Harbour Castle Hotel.
This special interactive workshop will provide both new and intermediate users with a hands-on overview of how to use Google Analytics to track, measure, and improve their student recruitment initiatives.
The International Consultants for Education and Fairs (ICEF) work hard to connect international educators, service providers, and industry agents in networking events all around the world. Over the past five years, The ICEF North America Workshop in Canada has become an essential event for Canadian and US educators looking to develop strategic solutions for international student recruitment.
As a silver sponsor of this year’s event, HEM is proud to be working with this great organization, and looking forward to connecting with our fellow professionals next week!
Get a Firmer Grasp of Google Analytics to Boost Your Online Recruitment ROI
Google Analytics is a vital tool for online student recruitment professionals, and can help to improve online inquiry generation and boost the ROI of your campaigns immeasurably. However, without the right preparation and knowledge, it can be time-consuming and difficult for beginners and intermediate users to get to grips with.
Led by Higher Education Marketing CEO Philippe Taza, this workshop focuses on how to use Google Analytics more effectively and efficiently, helping recruiters to get more out of their school’s GA account in just two hours a week. By the end of the seminar, attendees will be able to:
- Construct an effective management plan
- Understand and navigate the Google Analytics interface
- Set up an account (or multiple accounts)
- Optimally configure account settings and filters
- Implement “goals” and conversion tracking
- Navigate and interpret Google Analytics reports
- Navigate and interpret Conversion reports
- Utilize key digital measurement concepts and terminology
Next week’s North America Workshop is just one of the great events ICEF run throughout the year for education professionals, and you can head over to their website to find out more . In the meantime, we look forward to seeing some of you in Toronto!
