This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at least 5000 attendees from Sept. 15-18.
EAIE is a non-profit organization that offers training and conferences to people interested in learning how to successfully internationalize their educational institutions – a hot topic in education marketing as schools across markets (K-12, language programs, career colleges, and universities) seek out ways of becoming more visible and attractive to international students.
The theme of this year’s EAIE conference is the “wealth of nations”, drawn of course from the legendary Scottish economic philosopher Adam Smith. And this year’s gathering does indeed represent a wealth of technical expertise, research, and innovation from leaders in the field of international education from nations across the globe! We’re very pleased to be presenting in such impressive company.
The EAIE conference offers 152 presentation sessions and 21 workshops, ranging from the practical (How to Start Your Summer School Successfully) to the philosophical (Access and Inclusion: Overcoming Barriers to Study Abroad) and of course, the recruitment-focused (The Cross-channel Marketing Conundrum: Engaging Hyperconnected Students).
Student Recruitment & Effective Website Conversion Tactics
HEM’s presentation offers practical solutions schools can use to support both local and international student recruitment with targeted landing pages/microsites and an integrated CRM. The idea is, why work so hard to attract students to your website if mechanisms aren’t in place to support their conversion into applicants – and ultimately, enrolled students!
Thus the title of the talk is “Exit through the Gift Shop: Combining Landing Pages and CRM to Increase Your Website’s Effectiveness”
In keeping with EAIE’s theme of collaboration, HEM is partnering with Courtney Diegel (University of Nebraska–Lincoln) to deliver the presentation, and Bertrand Laborde (StudyPortals BV), who will chair the talk.
Using examples from a range of educational institutions, including the University of Nebraska-Lincoln, we’ll illustrate and explain the importance of:
- Emphasizing calls-to-action on landing pages/microsites
- A/B testing, re-design, and the cycle of continuous improvement
- Easier tracking for measurement of ROI
- Effective integration of landing pages and CRM
We’ll blog about this in more detail after the conference, as well as share highlights from the event on the future of international education.
Until then, cheers from the land of pipes, whiskey and plaid!
