Higher Education Marketing CEO, Philippe Taza will present the session, entitled Student Recruitment for the Mobile Generation, taking place May 8th at 9:05 am at the Marriott Hotel in the nation’s capital. As smartphones and tablets increasingly become the internet-access platform of choice for a majority of current and future students, it is vital for colleges to implement mobile-first strategies for communication with their audiences.
This presentation will provide an introduction to student recruitment strategy, tactics and ROI analysis for the mobile prospective student. It will discuss how to develop an overarching mobile strategy for your school, to understand the unique aspects of mobile search behavior, how to build mobile search rankings with SEO for mobile, introduce best practices in mobile PPC campaigns and mobile lead generation forms, and provide tips on social media campaigns for mobile and other tactics. The presentation will conclude with a discussion about how to track and analyze your mobile marketing ROI using mobile analytics and other tools.
For more information about the NACC-CCO 2014 Annual Conference, which will be held from May 6th-9th, please visit the member website.
