Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutes It’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
Higher Education Website Best Practices: Improving Your School’s Information Architecture
Date posted: October 30, 2019
Reading Time: 10 minutes Picture a prospective student browsing through your school’s website. Can they find the information they need? Is your site guiding...
Social Media Through the Enrollment Journey: Your Questions Answered
Date posted: October 24, 2019
Reading Time: 9 minutes We had an amazing response to this week’s webinar Social Media Through the Enrolment Journey! Hundreds of education professionals from...
The Definitive Guide to Google Ads for Schools
Date posted: October 23, 2019
Reading Time: 13 minutes Google Ads appear in practically every corner of the internet. Whether you’re browsing the web, scrolling through websites, sending a...
Instagram for Higher Education: Go-to Strategies for Your School’s Success
Date posted: October 18, 2019
Reading Time: 10 minutes Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over...