Getting the Most From Facebook Insights For Schools
Date posted: October 11, 2017
Reading Time: 10 minutes With over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many...
Creating a Data Driven Marketing Strategy for Student Recruitment
Date posted: October 4, 2017
Reading Time: 7 minutes Before the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required...
Google Analytics in Higher Education: Goal Tracking Made Easy for Schools
Date posted: September 27, 2017
Reading Time: 8 minutes While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...
Language School Marketing Trends: The Growing Demand for Language + Programs
Date posted: September 20, 2017
Reading Time: 8 minutes Countless individuals across the globe are interested in learning a new language. Whether it’s for their benefit, educational reasons, business...
Should Quora be a Part of Your Education Marketing Strategy?
Date posted: September 13, 2017
Reading Time: 8 minutes Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...
5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate
Date posted: September 6, 2017
Reading Time: 7 minutes While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...
What University Recruitment Pros Around the World Can Learn from UK University Clearing Campaigns
Date posted: August 30, 2017
Reading Time: 8 minutes Professionals working in the education field are no strangers to the seasons of higher education marketing, and right now, it’s...
Beyond ESL: Language School Marketing for Non-English Courses
Date posted: August 23, 2017
Reading Time: 8 minutes While English remains the most in-demand language for education, countless students around the globe are eager to learn other languages....
5 Steps to Flawless Student Inquiry Follow-Up
Date posted: August 16, 2017
Reading Time: 8 minutes Digital marketing campaigns are an excellent way to generate direct student inquiries for your school, but it’s what you do...
Creating Digital Student Communities for Education Lead Generation
Date posted: August 9, 2017
Reading Time: 8 minutes What is a digital student community? While there is no single definition, and much will depend on your student base...