Recruiting International Students in Turkey: A Look at an Up-and-Coming Market
Date posted: August 2, 2017
Reading Time: 9 minutes With one of the fastest growing economies in the entire world, it’s no wonder the investment firm Fidelity has ranked...
Strategic Marketing for Student Recruitment: Promoting Individual Programs
Date posted: July 26, 2017
Reading Time: 9 minutes Throughout the year, your school’s marketing needs will shift and change. At some point, you may need to promote a...
Master Student Recruitment Using Sina Weibo
Date posted: July 19, 2017
Reading Time: 8 minutes Launched in 2009, Sina Weibo has long been an important channel for student recruitment in China. Historically one of the...
Using Snapchat University Marketing to Recruit Students with New Self-Serve Social Ads
Date posted: July 12, 2017
Reading Time: 10 minutes While many schools use Snapchat university marketing as part of their organic social media strategy, few run paid ads on...
How to Promote Language School Summer Camp
Date posted: July 5, 2017
Reading Time: 11 minutes It would be an excellent idea if you choose to Promote Language School Summer Camp at your school. It’s a...
4 Ways ‘Stories’ are Transforming Social Media in Higher Education
Date posted: June 28, 2017
Reading Time: 9 minutes Is your school using social media stories to engage with prospective students? A fun and unique format that combines text,...
Tactics for International Student Recruitment in China: Getting Results from Chinese Search Engines
Date posted: June 21, 2017
Reading Time: 11 minutes Getting to grips with Chinese digital marketing can be challenging for schools when looking at International Student Recruitment in China....
Developing Effective Recruitment Strategies for Mature Students
Date posted: June 14, 2017
Reading Time: 13 minutes Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market...
Higher Education Content Strategy Ideas: Creating Inspiring Interviews
Date posted: June 7, 2017
Reading Time: 10 minutes Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that...
Perform an Education Marketing SEO Health Check in 5 Simple Steps
Date posted: May 31, 2017
Reading Time: 9 minutes In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and...