The Best Social Media Ad Platforms for Recruiting Students
Date posted: May 17, 2017
Reading Time: 12 minutes Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...
New Opportunities and Challenges for International Student Recruitment in Mexico
Date posted: May 10, 2017
Reading Time: 11 minutes With a large youth population, growing middle class, and increasing demand for education, Mexico has been earmarked as a high...
Promoting ESL Education for International Students To Study Further
Date posted: May 3, 2017
Reading Time: 9 minutes While there are several good reasons to learn English, an increasing number of international students now see it as a...
Using WeChat for Student Recruitment in China
Date posted: April 26, 2017
Reading Time: 9 minutes Imagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single, easy-to-use platform. Imagine...
Developing Multilingual PPC Campaigns for Student Recruitment
Date posted: April 12, 2017
Reading Time: 11 minutes Is your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain...
Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns
Date posted: March 22, 2017
Reading Time: 11 minutes At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...
Putting Your School on the Map: The Role of Location in Student Recruitment
Date posted: March 8, 2017
Reading Time: 10 minutes You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...
How Welcoming is Your School’s Website for International Students?
Date posted: February 22, 2017
Reading Time: 10 minutes Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel...
What Changes to LinkedIn for Higher Education Mean for Online Student Recruitment
Date posted: February 8, 2017
Reading Time: 10 minutes Over the past year, LinkedIn for higher education has arguably been the most difficult social media platform for student recruitment...
HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!
Date posted: January 30, 2017
Reading Time: 2 minutes Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of...