Reading Time: 10 minutes While there are many excellent design examples out there, the sad truth is that the websites of universities and other...

Reading Time: 9 minutes As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online...

Reading Time: 10 minutes Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur –...

Reading Time: 9 minutes As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...

Reading Time: 8 minutes Should Iran now be considered a major market for student recruitment? With a growing, intelligent and highly motivated student population,...

Reading Time: 7 minutes Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified...

Reading Time: 10 minutes The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...

Reading Time: 9 minutes   A volatile economy, rising tuition costs, fear of student debt, and mounting uncertainty around the “worth” of a college...

Reading Time: 8 minutes Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations...

Reading Time: 12 minutes From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions...