Declutter Your Digital Space: 4 Development Suggestions to Make Your School’s Website More Intuitive
Date posted: September 7, 2016
Reading Time: 10 minutes While there are many excellent design examples out there, the sad truth is that the websites of universities and other...
4 Exciting Ways to Personalise Your Online Student Recruitment Activities
Date posted: August 17, 2016
Reading Time: 9 minutes As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online...
5 Digital Strategies to Improve Your Student Retention
Date posted: August 10, 2016
Reading Time: 10 minutes Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur –...
7 Steps to More Relevant & Actionable Student Personas
Date posted: August 3, 2016
Reading Time: 9 minutes As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...
Why Iran Could Be the Next Big Market for International Student Recruitment
Date posted: July 25, 2016
Reading Time: 8 minutes Should Iran now be considered a major market for student recruitment? With a growing, intelligent and highly motivated student population,...
How “Education Hubs” are Impacting International Student Recruitment
Date posted: July 13, 2016
Reading Time: 7 minutes Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified...
4 Ways Your School Can Connect Better With Millennials
Date posted: July 6, 2016
Reading Time: 10 minutes The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...
Promoting Small Colleges? 6 Key Angles for Your Content Strategy
Date posted: June 29, 2016
Reading Time: 9 minutes A volatile economy, rising tuition costs, fear of student debt, and mounting uncertainty around the “worth” of a college...
How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students
Date posted: June 22, 2016
Reading Time: 8 minutes Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations...
Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students
Date posted: June 15, 2016
Reading Time: 12 minutes From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions...