How LinkedIn Group Changes affect your College’s Alumni Groups
Date posted: November 19, 2015
Reading Time: 4 minutes Colleges and universities use LinkedIn groups extensively to coordinate alumni communications, fundraising, and other activities. To see just how widely...
Remarketing in Higher Education Paid Search Campaigns
Date posted: November 12, 2015
Reading Time: 7 minutes Remarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Reading Time: 4 minutes Source We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
Tips for Better Higher Education Pay-Per-Click (PPC) Marketing
Date posted: October 27, 2015
Reading Time: 8 minutes As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It...
5 Essentials of a Successful Inbound Marketing Strategy
Date posted: September 23, 2015
Reading Time: 9 minutes Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...
HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!
Date posted: September 14, 2015
Reading Time: 2 minutes This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...
Thriving in the New Normal: How Higher Ed is Embracing Technological Change
Date posted: September 11, 2015
Reading Time: 7 minutes At Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....
Tell Your Brand Story & Attract New Students with Social Media Contests
Date posted: September 1, 2015
Reading Time: 7 minutes On the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...
Reading Time: 9 minutes Not so long ago, students who had been accepted to a college or university might expect a phone call, an...
Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?
Date posted: August 21, 2015
Reading Time: 7 minutes Why buy a whole album when you can just download the one or two songs you really want from iTunes?...