Rebranding Your School Successfully
Date posted: August 14, 2015
Reading Time: 7 minutes Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...
4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment
Date posted: August 12, 2015
Reading Time: 9 minutes Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...
PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use
Date posted: August 6, 2015
Reading Time: 9 minutes In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...
Testing Short vs Long-form Landing Pages for PPC Search and Display Ads in Student Recruitment
Date posted: August 4, 2015
Reading Time: 4 minutes There is considerable debate in the online marketing world these days about the merits of short vs long form PPC...
Google Analytics Made Easy: A Crashcourse for Education Marketers
Date posted: July 16, 2015
Reading Time: 10 minutes During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...
HEM’s Blog is 5 years old, and boy, have things changed!
Date posted: July 6, 2015
Reading Time: 6 minutes The last 8 years has been a very exciting period of growth for our company, beginning as a one man...
An Intro to Mobile Geo-fencing for Higher Ed Marketers
Date posted: June 29, 2015
Reading Time: 4 minutes Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...
5 Brand-Building Videos Your School’s Website is Probably Missing
Date posted: June 12, 2015
Reading Time: 7 minutes Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...
New Research Shows Why LinkedIn is Hot for Millennial Recruitment
Date posted: June 5, 2015
Reading Time: 7 minutes Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on...
Announcing the “How Higher Education Institutions are Using Digital Marketing” Survey Report
Date posted: May 20, 2015
Reading Time: 2 minutes In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions...