Education Marketing

3 Sections of Your School’s Website that Should TELL but Never SELL

Date posted: May 11, 2015

Reading Time: 6 minutes Digital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to...

Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers

Date posted: May 6, 2015

Reading Time: 6 minutes Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...

10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns

Date posted: April 13, 2015

Reading Time: 6 minutes Email is probably the most commonly used digital marketing tactic of higher ed marketers. At its simplest it is a...

How to Attract Students by Showcasing Your Instructors Online

Date posted: March 18, 2015

Reading Time: 6 minutes Visitors to your website and social media channels are hoping to get an insider view of what life will be...

Announcing HEM’s 2015 Digital Marketing for Higher Education Ebook

Date posted: March 17, 2015

Reading Time: 2 minutes We’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education...

Best Practices: Optimizing Landing Pages for PPC Campaigns

Date posted: March 13, 2015

Reading Time: 2 minutes Thursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a...

Important Changes to Facebook and Google: Is Your School Ready?

Date posted: February 25, 2015

Reading Time: 6 minutes Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....

Building Social Admissions on Strong Marketing Foundations

Date posted: February 23, 2015

Reading Time: 4 minutes Sponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey...

Blogging Best Practices for Student Recruitment

Date posted: January 15, 2015

Reading Time: 2 minutes Thursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a...