The Best of 2014 Higher Ed Holiday Greetings
Date posted: December 29, 2014
Reading Time: 3 minutes It is that time of year again and holiday greetings are featured on college and university web sites all over...
3 Questions to Ask to Improve Student Engagement with your Marketing Content
Date posted: December 22, 2014
Reading Time: 4 minutes Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a...
10 Questions to Test the Strength of your Institution’s Marketing Integration
Date posted: December 15, 2014
Reading Time: 5 minutes For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,...
3 Tips for Marketing Your Competency-Based Higher Ed Programs
Date posted: December 8, 2014
Reading Time: 4 minutes Because you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and...
3 Higher-Ed Social Media Blunders (and What They All Have in Common)
Date posted: December 1, 2014
Reading Time: 6 minutes According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their...
How to Develop & Leverage Student Personas
Date posted: November 25, 2014
Reading Time: 5 minutes Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product. When Top Rank...
A Look at the Data Behind Google Benchmarking for Higher Ed
Date posted: November 21, 2014
Reading Time: 7 minutes It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...
Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion
Date posted: November 14, 2014
Reading Time: 5 minutes Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly...
Content Discovery Tools for Higher Ed Marketing
Date posted: November 12, 2014
Reading Time: 4 minutes A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...
Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation
Date posted: November 5, 2014
Reading Time: 5 minutes In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...