Contemplations on Higher Ed Marketing Inspired by the 2014 Horizon Report
Date posted: July 7, 2014
Reading Time: 5 minutes If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look...
Canada’s new Anti-Spam Legislation (CASL) and How It Affects your Higher Ed Digital Marketing
Date posted: June 3, 2014
Reading Time: 4 minutes Canada’s new Anti-Spam Legislation, also known as CASL, goes into effect July 1, 2014. It invokes some pretty dramatic change in...
Creating Social Content Around your Academic Calendar
Date posted: May 30, 2014
Reading Time: 4 minutes When it comes to creating smart social content that will engage prospective students while keeping current students talking about your...
Provocative Innovations in Higher Ed Web Design
Date posted: May 29, 2014
Reading Time: 7 minutes Website design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease,...
Announcing HEM’s 2014 Digital Marketing in Higher Education Survey
Date posted: May 26, 2014
Reading Time: 2 minutes In today’s competitive higher education marketplace, your strategy and effectiveness with digital marketing is critical to your insitution’s overall success....
Influencing the Influencer: Connecting with the Parents of Prospective Students
Date posted: May 26, 2014
Reading Time: 4 minutes Parents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey...
Leveraging the Power of YouTube for Student Marketing Initiatives
Date posted: May 15, 2014
Reading Time: 6 minutes When it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much...
Summary and Comments on Google’s Education Search Analysis Q1 2014
Date posted: May 9, 2014
Reading Time: 4 minutes Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...
Best Higher Ed Visual Campaigns on Facebook and Instagram
Date posted: April 30, 2014
Reading Time: 6 minutes In case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to...
HEM Presents Student Recruitment for the Mobile Generation at the NACC-CCO Conference
Date posted: April 28, 2014
Reading Time: < 1 minute On Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC)...