Instagram for Higher Education: Go-to Strategies for Your School’s Success
Date posted: October 18, 2019
Reading Time: 10 minutes Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over...
Learn About Social Media for Business Schools
Date posted: October 16, 2019
Reading Time: 13 minutes While most business schools devote ample energy to their online presence, many don’t take full advantage of the opportunities offered by...
Diversify Your International Student Recruitment Strategies with Digital Marketing
Date posted: September 27, 2019
Reading Time: 12 minutes As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language...
Boost your Education Content Marketing Strategy with Topic Clusters
Date posted: September 18, 2019
Reading Time: 10 minutes Gone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...
Getting More Out of CRM Reporting for Schools
Date posted: September 13, 2019
Reading Time: 10 minutes A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities,...
The Role of CRM and Marketing Automation in Inbound Marketing for Schools
Date posted: September 4, 2019
Reading Time: 11 minutes By offering prospects relevant and helpful information, inbound marketing has quickly become one of the most effective ways for schools...
8 Critical Components of a Content Marketing Audit for Schools
Date posted: August 28, 2019
Reading Time: 13 minutes In digital marketing terms, website content is the gift that keeps on giving. Where ad campaigns, social media posts, or...
Redefining Inbound Marketing for Schools
Date posted: August 21, 2019
Reading Time: 16 minutes The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...
7 Problem Areas You Can Tackle with an Education Digital Marketing Audit
Date posted: July 31, 2019
Reading Time: 12 minutes The more time and effort your school invests in digital marketing, the more robust your strategies will become. Within a...
Increasing Organic Engagement in Social Media Marketing for Education Institutions
Date posted: July 24, 2019
Reading Time: 13 minutes While decreasing organic reach on social media has been a problem for businesses for some time now, Facebook’s 2018 ‘Friends...