Reading Time: 8 minutes For a parent, choosing the right school for their child is no easy decision. Parents take pride in their children’s...

Reading Time: 8 minutes Despite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. By...

Reading Time: 9 minutes Keywords are the bedrock of SEO for higher education. They determine the kind of content you’ll be creating for your...

Reading Time: 10 minutes As content marketing for universities continues to evolve, schools must rise to the challenge of creating content that goes above...

Reading Time: 10 minutes Search Engine Optimization, or SEO, is essential to boosting a school’s online visibility, allowing it to better reach and attract...

Reading Time: 8 minutes Nowadays, prospective students don’t just want to read about their dream school–they want to see it. To stay relevant, schools...

Reading Time: 11 minutes Undeniably, search engine optimization has become a powerful way for schools to improve their online presence—particularly in today’s competitive digital...

Reading Time: 9 minutes Your student recruitment strategy is at the heart of your school’s success. It not only determines the number of students...

Reading Time: 10 minutes Student personas are at the core of nearly every effective marketing strategy. With a student persona, your messages are more...

Reading Time: 10 minutes Qualified leads are the foundation of any successful business – and this is all the more important for educational institutions....