Marketing Education to Employers: 8 Steps to Success
Date posted: April 21, 2021
Reading Time: 11 minutes Do your courses equip students with skills that are highly sought-after in the professional world? Can they serve as a...
How to Create a Social Media Marketing Strategy for Schools
Date posted: March 17, 2021
Reading Time: 12 minutes The world of social media marketing is constantly changing, introducing new trends and technologies that open a world of opportunities...
The Impact of the iOS 14 Update on Facebook Ads for Schools
Date posted: January 27, 2021
Reading Time: 9 minutes Over the past number of months, a storm has been brewing within the digital community over Apple’s impending iOS 14...
7 Simple Tips to Up Your Higher Ed Email Marketing Engagement Metrics
Date posted: January 20, 2021
Reading Time: 10 minutes As a tried-and-true marketing tactic, email is likely part of your school’s recruitment strategy already—but how often do you refresh...
6 Higher Education Marketing Trends to Watch
Date posted: December 30, 2020
Reading Time: 6 minutes Predicting marketing trends in an ever-evolving digital landscape is always a challenge. With ongoing changes in technology, student behavior, and...
TikTok University Marketing: A New Social Media Trend for Schools
Date posted: December 2, 2020
Reading Time: 10 minutes What started as a platform known for karaoke-style videos and dance challenges has evolved into a social media giant, quickly...
7 Ways Language Schools Can Boost Bookings with a Digital Marketing Audit
Date posted: November 4, 2020
Reading Time: 12 minutes Creating a cohesive digital marketing strategy isn’t always easy for language schools. After all, their prospects tend to be spread...
How to Create and Promote a Higher Ed Podcast Using Content Marketing for Schools
Date posted: October 28, 2020
Reading Time: 9 minutes Podcasting has been around since 2003, but the media format had its breakout year in 2019, as consistent listeners grew...
7 Student Recruitment Lessons Schools Can Learn from COVID-19
Date posted: October 21, 2020
Reading Time: 9 minutes It’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....
Blog SEO for Schools: Everything You Need to Know
Date posted: October 14, 2020
Reading Time: 11 minutes In today’s digital marketing age, having a blog on your school’s website is something that prospective students now expect. Some...