Mautic’s dashboard is highly customizable, allowing users to track a myriad of admissions activities.
Preset Dashboard Reports
When you create a Mautic account, your dashboard will automatically include the following 11 reports, which you can change, edit, or remove as you wish:
- Contacts Created
- Contact Map
- Top Lists
- Visits
- Emails Sent/Opened
- Unique/Returning Visitors
- Ignored/Opened Emails
- Identified vs. Anonymous leads
- Dwell Times
- Recent Activity
Contacts Created
As the name suggests, this report shows how many contacts were created over a specific period.
Contact Map
This map offers a visualization of where your contacts are located.
Top Lists
In Mautic, lists are groupings of contacts that are used for more personalized and strategic follow-up. Mautic ranks your lists based on the number of contacts within them.
Website Visits
The website visits report does what it says on the tin: it lets schools know how their web traffic fared over a set time.
Emails Sent/Opened
This report provides insight into your email statistics. As shown below, the report is currently tracking sent emails, but you can easily change that to different email insights by editing the report, which you can learn more about here.
Unique/Returning Visitors
This report allows you to easily compare your unique and returning web visitors using a pie graph format.
Ignored/Opened Emails
The ‘ignored/opened’ emails report allows you to visually analyze the impact of your email campaigns with this simple metric.
Identified vs Anonymous Leads
This allows you to compare how many leads you’ve identified, and how much are anonymous, which is helpful for understanding your lead quality.
Dwell Times
This report allows you to compare how long visitors spend on your website. The different colours correspond to a different time frame, which is visible by hovering over each section of the chart.
Recent Activity
This report shows you the various activities undergone by either Mautic users, or the system itself.
Upcoming Emails
The ‘Upcoming Emails’ report offers a refresher on any active email campaigns which are due to send mails soon.
Additional Tracking Options
In addition to the above reports, users can also track a number of other admissions activities by editing the report ‘Type’ (for more on editing widgets, click here) or creating a new report (for more on adding reports click here).
Additional dashboard tracking options include:
- Contact Map
- Top Lists
- Visits
- Emails Sent/Opened
- Unique/Returning Visitors
- Ignored/Opened Emails
- Identified vs. Anonymous leads
- Dwell Times
- Recent Activity
- Downloads in time
- Unique vs. Repetitive Downloads
- Popular Assets
- Created Assets
- Events triggered in time
- Leads added in time
- Emails in time
- Most sent emails
- Most read emails
- Created emails
- Devices for emails read
- Form submissions in time
- Top submission referrers
- Top submitters
- Created forms
- Lifecycle
- Top contact owners
- Top contact creators
- Popular landing pages
- Created landing pages
- Device granularity
- Points in time
- Report graph
- Stages in time