Creating a Higher Education Email Marketing Strategy
Date posted: December 11, 2019
Reading Time: 15 minutes What if we told you there was a digital marketing channel which offered $44 ROI for every $1 spent? And...
Planning an Education Website Design Project
Date posted: December 6, 2019
Reading Time: 12 minutes The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about...
8 Essential Features of CRM and Marketing Automation for Language Schools
Date posted: December 4, 2019
Reading Time: 9 minutes While other educational institutions have one main enrollment period, the language school booking process is a year-round ordeal, requiring your...
The Fundamentals of Facebook Ads for Schools
Date posted: November 27, 2019
Reading Time: 12 minutes People nowadays talk about Facebook as if it’s the uncool dad of social media – and in some ways, it...
Developing Education Marketing Content for Each Stage of the Enrollment Funnel
Date posted: November 15, 2019
Reading Time: 10 minutes The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....
Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutes It’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
The Definitive Guide to Google Ads for Schools
Date posted: October 23, 2019
Reading Time: 13 minutes Google Ads appear in practically every corner of the internet. Whether you’re browsing the web, scrolling through websites, sending a...
8 Things You Can Improve With a Web UX Audit for Schools
Date posted: October 9, 2019
Reading Time: 11 minutes It’s a well-known fact that user experience (UX) is one of the most important website design factors, but many schools...
CRM for Schools Made Simple: A Beginner’s Guide
Date posted: October 4, 2019
Reading Time: 13 minutes Today, a good customer relationship management (CRM) platform is the backbone of many successful student recruitment efforts. A CRM for...
The Essentials of Language School Advertising
Date posted: October 2, 2019
Reading Time: 11 minutes With increasing online competition, Language School Advertising has become more difficult to master on search engines and social media. Given...