Comprehensive Content Strategy for Higher Education Institutions
At HEM, we specialize in creating tailored content marketing for higher education institutions that drive engagement, improve your institution’s visibility, and support your long-term goals. Whether through blogs, videos, or infographics, we know how to tell your story in ways that resonate with prospective students and other stakeholders. We aim to help by improving your market position as a university while delivering valuable, educational content..
Why Content Strategy Matters for Educational Institutions
For educational institutions, content is more than just words on a webpage. It’s about creating engaging and informative resources that guide students' educational journey. With the right approach, content marketing in higher education helps build relationships, increase inquiries, and improve student recruitment efforts. We do this using a four-step process:
Step 1: Discover
We begin by analyzing your web presence and competitors, gathering insights about your target audience, and identifying the content mix that will resonate with ideal student prospects.
Step 2: Strategize
Our team collaborates with your school to define strategic goals, develop student personas, and create a comprehensive omnichannel content strategy to meet those objectives.
Step 3: Create
We implement the content strategy, creating engaging content that connects with your target student or parent audience.
Step 4: Promote and Measure
We publish and distribute content to build reputation, enhance SEO, and expand reach. Content is repurposed across different channels, and performance is tracked to measure ROI and goal impact.
Tailored Content Solutions for Schools and Universities
At HEM, we recognize that every institution is unique, which is why we offer tailored content solutions explicitly designed to meet the needs of your school or university.
From developing a university marketing strategy that speaks to your goals to creating content that engages students, faculty, and alumni, we craft the following strategies that align with your institutional identity: </>
Website content: Clear, concise, and search engine optimized to increase visibility and drive traffic, with regular updates to keep content fresh.
Blogs: Build authority with relevant, informative posts that enhance credibility.
Images and graphics: Authentic photos capture attention on social media and align with your brand identity.
Newsletters: Foster relationships by sharing updates, event invitations, and program offerings, nurturing prospective students through the enrollment process.
Press releases: Expand your reach across news services and social media, driving traffic to your site.
Infographics: Combine data and visuals to tell compelling stories, helping your audience understand key information quickly.
Effective Website Content for Higher Education
Your website is the cornerstone of your digital presence, and the content you present can make or break a student’s decision to choose your institution. Our content is designed to inform and engage visitors while improving SEO and user experience.
Creating Engaging Video Content for Students
Video content has become more popular thanks to the rise of smartphones and the simplicity of sharing on social platforms. We specialize in engaging video content that brings your institution to life, offering prospective students a vivid glimpse into campus life, academic offerings, and student success stories.
Now, imagine these pieces of content coming together to form a cohesive strategy to attract, inform, and persuade to consider your institution as part of their educational journey.
Content Strategy in Action
We’ve worked with institutions to create effective content marketing for higher education that delivers measurable results.
Ready to Get Started? Request a Consultation Today!
FAQs
What is a content strategy for Higher Ed?
A content strategy for higher education involves creating, managing, and delivering content aligned with the institution’s goals. This could include blog posts, social media updates, videos, and infographics designed to attract and engage students.
What is an example of a content strategy?
A good example of content marketing for universities would be implementing a blog series that covers frequently asked questions about financial aid, student life, and academic programs, all optimized for search engines to attract prospective students.
What are the seven steps in creating a content strategy?
- Define your goals
- Understand your audience
- Audit your existing content
- Choose your content types
- Plan your content calendar
- Create and optimize content
- Measure performance and adjust