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Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutes It’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
Digital Metrics Every School Should Measure
Date posted: July 31, 2013
Reading Time: 4 minutes So your school has established its web ecosystem and has a digital marketing plan in place, but have you decided...
Tip of the week: How to Access Official Twitter Analytics
Date posted: June 26, 2013
Reading Time: 2 minutes If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a...
Multi-Channel Attribution Using Google Analytics
Date posted: May 30, 2013
Reading Time: 5 minutes Last month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts...