Reading Time: 5 minutes In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...

Reading Time: 5 minutes Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...

Reading Time: 3 minutes About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications...

Reading Time: 5 minutes On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...

Reading Time: 3 minutes Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of...

Reading Time: 2 minutes On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...

Reading Time: 4 minutes You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...

Reading Time: 2 minutes On Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will...

Our Questions and Answers Page: Ask Us Anything!

Date posted: December 6, 2013

Reading Time: 2 minutes Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social...

Reading Time: 4 minutes Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...