Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation
Date posted: November 5, 2014
Reading Time: 5 minutes In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...
4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website
Date posted: September 2, 2014
Reading Time: 5 minutes Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...
It’s Time for Higher Ed to Plan the Move to Universal Analytics
Date posted: May 20, 2014
Reading Time: 3 minutes About a year ago, we published a post introducing Universal Analytics, (UA) describing what it is and some of the implications...
Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations
Date posted: February 21, 2014
Reading Time: 5 minutes On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...
Google Analytics Content Groups for Higher Ed Marketing
Date posted: February 10, 2014
Reading Time: 3 minutes Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of...
HEM Presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference
Date posted: January 31, 2014
Reading Time: 2 minutes On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...
Are In-Depth Articles in Your Higher Ed Content Strategy?
Date posted: December 27, 2013
Reading Time: 4 minutes You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...
An Intro to Pay-Per-Click Marketing for International Student Recruitment (A Free 20 minute Webinar on Dec 12, 2013)
Date posted: December 9, 2013
Reading Time: 2 minutes On Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will...
Our Questions and Answers Page: Ask Us Anything!
Date posted: December 6, 2013
Reading Time: 2 minutes Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social...
Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking
Date posted: November 4, 2013
Reading Time: 4 minutes Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...