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The Year in Higher Education Marketing: Trends of 2013
Date posted: December 24, 2013
Reading Time: 5 minutes It’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have...
Conducting cohort analysis with Google Analytics
Date posted: December 11, 2013
Reading Time: 4 minutes Cohort analysis, sometimes referred to as longitudinal analysis, focuses on the behavior of cohort groups (a group of people who...