Video Marketing for Schools: Using YouTube to Attract Prospects
Date posted: April 12, 2023
Reading Time: 9 minutes Content and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools...
Content Marketing for Schools: Reaching Prospects at the Top of the Funnel
Date posted: January 25, 2023
Reading Time: 11 minutes In order to be effective, content marketing for schools needs to target prospects at every stage of the funnel, and...
How to Make Amplification Part of Your Higher Education Content Strategy
Date posted: March 4, 2020
Reading Time: 10 minutes Considering the time and resources your school has to devote towards creating content, you’ll want it to be discovered by...
Boost your Education Content Marketing Strategy with Topic Clusters
Date posted: September 18, 2019
Reading Time: 10 minutes Gone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...
Why Infographics are Still Vital in Education Content Marketing
Date posted: April 24, 2019
Reading Time: 7 minutes While creating infographics isn’t the most revelatory content marketing idea, it remains one of the most effective. As a way...
Metrics to Measure the Success of Your Education Content Marketing Strategy
Date posted: November 14, 2018
Reading Time: 11 minutes How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...
Evergreen Thinking: Creating Education Marketing Content that Lasts
Date posted: September 12, 2018
Reading Time: 12 minutes Wouldn’t it be great if one day’s work could generate leads for your school for years to come? That’s the...
3 Tactical Approaches to Producing More Effective Education Content Marketing
Date posted: June 6, 2018
Reading Time: 12 minutes It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...