Reading Time: 2 minutes Many Canadian colleges and universities are actively working on rebranding themselves, seeking to reposition their institutions in the changing higher education...

Reading Time: 2 minutes What sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...

Reading Time: 3 minutes What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.

Reading Time: 2 minutes If your school is not ranking well on search engine results, you are not making the most of your website...