How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Reading Time: 4 minutes Source We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
An Intro to Inbound Links for Higher Ed Marketers
Date posted: November 2, 2015
Reading Time: 5 minutes To compete successfully on the search engines for top rankings, your college or university web team needs to have a...
A Higher Ed Marketer’s Guide to Email Lead Nurturing
Date posted: October 19, 2015
Reading Time: 5 minutes Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...
Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?
Date posted: August 21, 2015
Reading Time: 7 minutes Why buy a whole album when you can just download the one or two songs you really want from iTunes?...
PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use
Date posted: August 6, 2015
Reading Time: 9 minutes In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...
Testing Short vs Long-form Landing Pages for PPC Search and Display Ads in Student Recruitment
Date posted: August 4, 2015
Reading Time: 4 minutes There is considerable debate in the online marketing world these days about the merits of short vs long form PPC...
HEM’s Blog is 5 years old, and boy, have things changed!
Date posted: July 6, 2015
Reading Time: 6 minutes The last 8 years has been a very exciting period of growth for our company, beginning as a one man...
An Intro to Mobile Geo-fencing for Higher Ed Marketers
Date posted: June 29, 2015
Reading Time: 4 minutes Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...
7 Tips To Make You a Top Dog in Mobile Lead Generation For Higher Ed
Date posted: June 10, 2015
Reading Time: 4 minutes Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices...
10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns
Date posted: April 13, 2015
Reading Time: 6 minutes Email is probably the most commonly used digital marketing tactic of higher ed marketers. At its simplest it is a...