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The Switch to GA4: What it Means for Google Analytics for Higher Education
Date posted: July 27, 2022
Reading Time: 9 minutes Half the battle of digital marketing is not only creating and implementing a strategy but evaluating your online performance. For...
First Click or Last Click? Selecting the Right Google Analytics Attribution Model for Your Marketing Strategy
Date posted: February 9, 2022
Reading Time: 10 minutes Multi-channel marketing has been a popular digital marketing strategy for years, allowing marketers to reach their target audience through a...