Reading Time: 9 minutes Keywords are the bedrock of SEO for higher education. They determine the kind of content you’ll be creating for your...

Reading Time: 9 minutes Keywords are at the heart of digital marketing. What are keywords in education? Keywords help shape the content created for web...

Reading Time: 4 minutes In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...

Reading Time: 4 minutes If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...

Reading Time: 4 minutes If you post to your college or university’s blog to engage prospective students then you know how difficult it can...

Reading Time: 5 minutes It is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...

Reading Time: 4 minutes As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...

Reading Time: 4 minutes The quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...

Reading Time: 3 minutes More and more of your prospective student audiences are looking for education programs online, making it fundamental for your college...