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Brand Differentiation and Why it Matters in a Crowded School Market
Date posted: January 26, 2022
Reading Time: 9 minutes It’s no secret that competition in the education world is more significant than ever. New generations of students are faced...
Influencer Marketing for Higher Ed: Current Students and Alumni as Key Recruiters
Date posted: October 27, 2021
Reading Time: 14 minutes What is Influencer Marketing? Not long ago, influencers were limited to celebrities and a few enthusiastic bloggers. Today, they seem...
Branding for Higher Education: How to Create a Unique and Impactful Brand in 5 Steps
Date posted: October 8, 2021
Reading Time: 9 minutes What Is a Brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...
2017’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 20, 2017
Reading Time: 4 minutes It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...