Reading Time: 10 minutes Like search engine algorithms, SEO trends are constantly changing. This pushes schools to apply SEO best practices to cultivate a...

Reading Time: 10 minutes Competition can get tough as more schools embrace SEO, making it increasingly difficult for your school to stand out in...

Reading Time: 11 minutes Over the past few years, Search Engine Optimization (SEO) has been more than just a buzzword. It’s become a strategy...

Reading Time: 9 minutes Keywords are the bedrock of SEO for higher education. They determine the kind of content you’ll be creating for your...

Reading Time: 9 minutes Major changes in Google’s algorithm always make massive waves in the marketing world. Because of the power of the search...

Reading Time: 9 minutes Is more content better? Not always.  While a content marketing strategy that involves a regular, frequent publishing schedule should be...

Reading Time: 11 minutes In today’s digital marketing age, having a blog on your school’s website is something that prospective students now expect. Some...

Reading Time: 15 minutes Search engine algorithms are meant to be your friends – not your enemies. This holds true when considering SEO for...

Reading Time: 9 minutes Keywords are at the heart of digital marketing. What are keywords in education? Keywords help shape the content created for web...

Reading Time: 9 minutes With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become...