Considering PPC for Higher Education? How to Find the Right Digital Advertising Mix and Channels for Your School
Date posted: May 4, 2022
Reading Time: 13 minutes Ever since the onset of the pandemic, digital spaces and interactions have been on the rise. Interestingly, so has digital...
How to Target Students on Facebook Ads
Date posted: January 28, 2022
Reading Time: 12 minutes Here’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...
Reaching Gen Z by Boosting Creator Content on TikTok for Authentic Social Media Advertising
Date posted: November 10, 2021
Reading Time: 12 minutes You may be avoiding it, or you may be scrolling it for an hour a day. Either way, you likely...
A Guide to LinkedIn Advertising for Schools
Date posted: August 6, 2021
Reading Time: 11 minutes If you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...
The Impact of the iOS 14 Update on Facebook Ads for Schools
Date posted: January 27, 2021
Reading Time: 9 minutes Over the past number of months, a storm has been brewing within the digital community over Apple’s impending iOS 14...
The Benefits of LinkedIn Conversation Ads for Schools
Date posted: November 11, 2020
Reading Time: 9 minutes The student recruitment process is essentially an ongoing conversation with your prospects. As you attempt to nurture them towards enrollment,...
Social Media Through the Enrollment Journey: Your Questions Answered
Date posted: October 24, 2019
Reading Time: 9 minutes We had an amazing response to this week’s webinar Social Media Through the Enrolment Journey! Hundreds of education professionals from...
Learn About Social Media for Business Schools
Date posted: October 16, 2019
Reading Time: 13 minutes While most business schools devote ample energy to their online presence, many don’t take full advantage of the opportunities offered by...
LinkedIn Sponsored InMail Online Courses Help Schools Create Effective Ads
Date posted: June 5, 2019
Reading Time: 10 minutes If you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...
11 Ways to Create Better Social Media Stories for Schools
Date posted: May 1, 2019
Reading Time: 9 minutes At this point, you’ve probably come across your fair share of stories on social media channels like Facebook, Instagram and...