11 Ways to Create Better Social Media Stories for Schools
Date posted: May 1, 2019
Reading Time: 9 minutes At this point, you’ve probably come across your fair share of stories on social media channels like Facebook, Instagram and...
Charting the Enrollment Journey in Higher Ed Social Media
Date posted: March 27, 2019
Reading Time: 10 minutes Thinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering...
How to Promote Higher Ed Social Media Posts Effectively
Date posted: February 13, 2019
Reading Time: 9 minutes It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...
The 7 Hottest Higher Ed Digital Marketing Trends for 2019
Date posted: December 26, 2018
Reading Time: 10 minutes The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...
6 Paths to Instant Growth on Instagram for Schools
Date posted: December 12, 2018
Reading Time: 10 minutes Instagram for schools has arguably been the best-performing social network of the last decade. Now commanding over a billion users,...
Facebook for Schools: 6 Ways to Revamp Your Strategy
Date posted: November 21, 2018
Reading Time: 13 minutes When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide...
The Best Social Media Ad Platforms for Recruiting Students
Date posted: May 17, 2017
Reading Time: 12 minutes Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...
Showcasing Inspiring Alumni to Promote Student Recruitment
Date posted: March 1, 2017
Reading Time: 7 minutes For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates...
Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention
Date posted: February 15, 2017
Reading Time: 11 minutes Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online,...
Why You Should Consider Adding Native Advertising to your Higher Education Marketing
Date posted: December 14, 2016
Reading Time: 10 minutes Media consumption has never been higher than in today’s hyper-connected world, creating more opportunities than ever to reach prospective students...