International Student Recruitment Opportunities in Africa
Date posted: December 7, 2016
Reading Time: 9 minutes As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in...
4 Ways Your School Can Connect Better With Millennials
Date posted: July 6, 2016
Reading Time: 10 minutes The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...
Marketing Automation: 3 Routes to Smarter Student Recruitment
Date posted: April 27, 2016
Reading Time: 7 minutes Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...
6 Ways Social Media can Boost Language School Recruitment
Date posted: February 17, 2016
Reading Time: 7 minutes Historically, international students have relied on referrals from agents and academic counsellors when selecting a language school. While these referrals...
6 Ways Your Private School Recruitment Can Boost Inquiries from Parents Online
Date posted: January 27, 2016
Reading Time: 8 minutes Over the last several years, Private School Recruitments has been moving away from traditional outbound tactics like television spots, mass...
6 Ways Schools Can Improve Click-through Rates on Facebook Ads
Date posted: January 13, 2016
Reading Time: 7 minutes Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and...
Focusing on Faculty to Improve Student Recruitment
Date posted: November 26, 2015
Reading Time: 6 minutes As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student...
How LinkedIn Group Changes affect your College’s Alumni Groups
Date posted: November 19, 2015
Reading Time: 4 minutes Colleges and universities use LinkedIn groups extensively to coordinate alumni communications, fundraising, and other activities. To see just how widely...
Visual Storytelling with Instagram’s New Ads for Colleges
Date posted: October 21, 2015
Reading Time: 8 minutes Instagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...
Visual Storytelling with College Instagram Ads
Date posted: October 21, 2015
Reading Time: 8 minutes Instagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...