Important Changes to Facebook and Google: Is Your School Ready?
Date posted: February 25, 2015
Reading Time: 6 minutes Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....
Building Social Admissions on Strong Marketing Foundations
Date posted: February 23, 2015
Reading Time: 4 minutes Sponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey...
Blogging Best Practices for Student Recruitment
Date posted: January 15, 2015
Reading Time: 2 minutes Thursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a...
3 Higher-Ed Social Media Blunders (and What They All Have in Common)
Date posted: December 1, 2014
Reading Time: 6 minutes According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their...
Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students
Date posted: October 27, 2014
Reading Time: 3 minutes Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate...
What You Should Know About LinkedIn For University Students
Date posted: October 9, 2014
Reading Time: 7 minutes Choosing which college or university to attend is one of the most important decisions a young person has to make,...
LinkedIn Introduces New Tools for Students Choosing Universities
Date posted: October 9, 2014
Reading Time: 7 minutes Choosing which college or university to attend is one of the most important decisions a young person has to make,...
What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?
Date posted: October 7, 2014
Reading Time: 4 minutes College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased...
Understanding Saudi Arabian Student Recruitment
Date posted: September 12, 2014
Reading Time: 8 minutes What’s the first thing that comes to mind when you think of Saudi Arabia? If you said “oil” you wouldn’t...
4 Ways To Attract More Leads With Next Generation E-Brochures
Date posted: July 28, 2014
Reading Time: 5 minutes Brochures that showcase your campus, programs, and student support services should be an important part of your school’s marketing strategy....