Lead Generation for Colleges: Your Guide to Better Student Recruitment
Date posted: June 15, 2022
Reading Time: 12 minutes A good digital marketing strategy gives a school a strong online presence, resulting in more prospects exploring its website and...
Lead Generation for Higher Education: Key Strategies for Success
Date posted: May 25, 2022
Reading Time: 10 minutes Qualified leads are the foundation of any successful business – and this is all the more important for educational institutions....
How to Generate Leads for Your Next Open House as Part of Your Marketing Strategy for Student Recruitment
Date posted: March 16, 2022
Reading Time: 10 minutes As in-person events come back into the frame and virtual meets gain traction, school open houses stand as a key...
Reaching Gen Z by Boosting Creator Content on TikTok for Authentic Social Media Advertising
Date posted: November 10, 2021
Reading Time: 12 minutes You may be avoiding it, or you may be scrolling it for an hour a day. Either way, you likely...
How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
Reading Time: 12 minutes CTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....
Reading Time: 13 minutes Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutes Whether we are looking for a good place to eat, to get our car fixed, or to buy a household...
Developing a Student Lead Scoring System for Your School
Date posted: June 13, 2018
Reading Time: 10 minutes What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...
5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate
Date posted: September 6, 2017
Reading Time: 7 minutes While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...
Creating Digital Student Communities for Education Lead Generation
Date posted: August 9, 2017
Reading Time: 8 minutes What is a digital student community? While there is no single definition, and much will depend on your student base...