Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutes Today’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
First Click or Last Click? Selecting the Right Google Analytics Attribution Model for Your Marketing Strategy
Date posted: February 9, 2022
Reading Time: 10 minutes Multi-channel marketing has been a popular digital marketing strategy for years, allowing marketers to reach their target audience through a...
eCommerce Tracking in Google Analytics for Schools: How HEM Helped McGill SCS Measure its ROI
Date posted: September 22, 2021
Reading Time: 5 minutes Digital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...
The Benefits of a Digital Marketing Audit for Business Schools
Date posted: August 26, 2020
Reading Time: 9 minutes In challenging times when it is harder to attract qualified prospective students, business schools need a robust, comprehensive digital marketing...
7 Core Elements of a Social Media Marketing Audit for Schools
Date posted: August 5, 2020
Reading Time: 13 minutes How well do you think your school uses social media? Are you up to date with all the latest trends...
Online Learning Analytics: How Effectively are you Promoting Online Courses?
Date posted: July 15, 2020
Reading Time: 12 minutes At this point in the pandemic, your school has likely ironed out any kinks in its online course delivery, and...
Higher Education Analytics: Measuring Success Through the Enrollment Journey
Date posted: March 11, 2020
Reading Time: 13 minutes Imagine how powerful your school’s digital marketing strategy would be if you understood exactly how each tactic advanced prospects through...
5 Ways to Optimize your Admissions Funnel with a Lead Conversion Audit for Schools
Date posted: February 26, 2020
Reading Time: 11 minutes The life of admissions staff is a busy one, and there are endless tasks you are expected to keep up...
Higher Education Marketing Automation Measurement
Date posted: January 29, 2020
Reading Time: 9 minutes How would your recruitment strategy change if you knew precisely what kinds of emails, texts, social media posts, and web...
Inbound Marketing Analytics for Schools, Channel by Channel
Date posted: January 22, 2020
Reading Time: 11 minutes There’s no question that inbound is an effective marketing strategy for schools. After all, students need to trust their higher...