Google Analytics Made Easy: A Crashcourse for Education Marketers
Date posted: July 16, 2015
Reading Time: 10 minutes During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...
FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS
Date posted: November 25, 2014
Reading Time: 2 minutes Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30...
A Look at the Data Behind Google Benchmarking for Higher Ed
Date posted: November 21, 2014
Reading Time: 7 minutes It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...
Findings from OECD’s Education at a Glance Report 2014
Date posted: September 25, 2014
Reading Time: 6 minutes As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support...
4 Types of Traffic You Can Filter to get a Better Picture of Student Behaviour Analytics for Colleges
Date posted: September 2, 2014
Reading Time: 5 minutes Google Analytics (GA) is a tool that allows you to see prospective student engagement on your website, what content interests...
4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website
Date posted: September 2, 2014
Reading Time: 5 minutes Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...
3 Ways A/B Testing Can Boost Your School’s Conversion Rates
Date posted: August 11, 2014
Reading Time: 6 minutes Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...
Integrating Calls to Action on Higher Education Landing Pages
Date posted: August 6, 2014
Reading Time: 8 minutes A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating...
TV Advertising for Colleges Working Towards Branding and Lead Generation
Date posted: June 16, 2014
Reading Time: 5 minutes TV advertising for colleges has a long-standing tradition in higher education marketing. Higher ed ads have evolved a lot over...
It’s Time for Higher Ed to Plan the Move to Universal Analytics
Date posted: May 20, 2014
Reading Time: 3 minutes About a year ago, we published a post introducing Universal Analytics, (UA) describing what it is and some of the implications...