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Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly important role that Google Analytics plays in today’s education marketing. The following is Phil’s in-depth presentation of what Google Analytics can measure, best practices and tips to configure Google Analytics. It focuses on helping colleges improve their ROI and increase the number of leads generated from their websites and online marketing initiatives, such as social media. BCCCA Google Analytics for Improved Lead Generation

 

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