It’s the most wonderful time of the year! The holiday season represents the perfect time to reflect on all that your school community has accomplished and celebrate it. What better way to look back on 2024 with your staff, students, and families than a highlight video?
For years now, we’ve been compiling lists of our favorite holiday highlight videos from schools, sharing fun and compelling ideas that you can try to connect with your audience. Keep reading to discover the benefits of creating and distributing a holiday highlight video for your school and get inspiration from our list. Let’s get started!
Why Create a Holiday Highlight Video in 2024?
Creating a holiday highlight video for your school this year can be a fun project but also a strategic way to strengthen your connection with your community, showcase your school’s unique culture, and leave a lasting impression during the festive season. Here’s why it’s worth the effort.
1. Build Stronger Community Connections
A holiday highlight video allows you to bring your entire school community together. You highlight the collective spirit that defines your school by capturing moments from seasonal events, concerts, classroom celebrations, or volunteer initiatives.
Sharing these moments with parents, alumni, and local supporters creates a sense of belonging and pride, reinforcing that your school is a vibrant, supportive learning environment for students.
2. Showcase Your School’s Values and Culture
What better way to showcase what makes your school unique than through a professionally crafted holiday highlight reel? A holiday video can encapsulate those values in action whether your school emphasizes creativity, inclusivity, or academic excellence.
It’s an opportunity to demonstrate how your students and staff embody the spirit of giving, kindness, and celebration during the holidays, making your school stand out to prospective families and partners.
3. Engage Your Audience in a Memorable Way
Videos are one of the most engaging forms of content, especially on social media. A holiday highlight video captures attention far more effectively than static posts or written updates.
By combining visuals, music, and heartfelt moments, your video can evoke emotion, spark joy, and encourage viewers to share it with others, amplifying your school’s reach and impact.
4. Celebrate the Achievements of the Year
The holiday season is a perfect time to reflect on the milestones your school has reached throughout the year.
A holiday highlight video can incorporate achievements from sports teams, academic competitions, or memorable events. This celebrates success and motivates students, staff, and families to look forward to what’s to come in the new year.
5. Create a Lasting Keepsake
A holiday highlight video can become a keepsake that students, parents, and staff can look back on for years.
These videos preserve memories of special moments that might otherwise be forgotten, becoming a cherished reminder of the holiday magic your school creates every year.
6. Boost School Spirit and Morale
For students and staff, a holiday highlight video can be a source of pride, reinforcing the positive energy and teamwork that make the school a great place to learn and work. It’s a morale booster that helps everyone end the year on a high note.
Investing in a holiday highlight video this season isn’t just a creative endeavour—it’s a meaningful way to connect, celebrate, and share the heart of your school with your community. Whether you’re looking to attract new families, strengthen existing relationships, or simply spread holiday cheer, a video is the perfect way to make your school’s message resonate this holiday season.
Wondering how to take your school’s digital marketing strategy to the next level with video content? Reach out to learn about our customized services.
How to Create a Holiday Highlight Video
Now, you might be wondering: how do I create a holiday video? Be sure to check all of these boxes:
- Remember to plan ahead
- Involve your school community in the process
- Use high-quality visuals and audio
- Add a festive, celebratory touch
- Edit for quality and interest
- Share your school’s holiday video on multiple platforms
What platforms are best for sharing a holiday video? Or, if we’re thinking of cost efficiency, what is the best app to create holiday videos for free? YouTube and TikTok are favorites among schools looking to use video content to communicate with their existing student body and boost enrollment due to their huge audiences and ease of use.
By planning thoughtfully, fostering collaboration, and putting a creative twist on your school’s holiday celebrations, you can create a video that delights your community and leaves a lasting impression. Now, for what you’ve been waiting for. Let’s see what schools all over the world have come up with.
The University of Louisville – Get the Whole Community Involved
The University of Louisville made a great holiday video this year. The star of the show? Their mascot Louie the Cardinal handed out Christmas cards to several members of the school community (Get it? Louie… Cardinal? We love a good pun!) The video wrapped up with a heartfelt holiday message from a school administrator, reflecting on the year’s achievements and sharing an inspiring outlook for 2025.
The key to an impactful school holiday video is involving as many members of your community as possible. Why is that? First of all, the holiday season is all about coming together. Including students, staff, and faculty members is both an excellent way to celebrate and an effective way to showcase your close-knit community to current and prospective students.
Remember that a strong school community garners trust and credibility, and encourages online engagement which in turn broadens your reach, humanizes your brand, and instills a sense of pride.
Source: University of Louisville | YouTube
GSU Arts – Add a Creative Touch With Animation and Editing
This year, true to its identity as an art school, Georgia State University College of the Arts delighted its viewers with a festive animation project created by its very own current and former students.
Your holiday video highlight does not have to be complicated–just a joy to watch. It’s an excellent idea to leverage the talent within your student body, providing students with the opportunity to add something to their resumes and encouraging them to do their best work.
Source: GSU | YouTube
University of Vermont – Foster Inspiration, Gratitude, and Excitement for the New Year
This year, the University of Vermont went for a reflective, meaningful message, highlighting the positive impact that each department has on the planet.
Your school community members like to know that they are a part of something bigger than themselves. Give them a sense of belonging by reminding them of all the amazing things they can accomplish now as your students and in the future as graduates.
Source: University of Vermont | YouTube
Trent University – Remember to Infuse Some Holiday Magic!
Trent University’s holiday video is full of holiday magic starring students and faculty members across various departments who open an enchanted book that sparkles brightly, creating a whimsical visual effect.
The use of a powerful slogan – “Bright minds gather at Trent University” fits perfectly with the theme of the simple yet festive subject matter within the video. Remember that a little bit of effective video editing can create a magical holiday feel.
Source: Trent University | YouTube
University of Toronto – Provide Some Needed Support During Exam Season
Though holiday cheer is in the air, so is the stress of exam season. Here, the University of Toronto acknowledges this stress and provides a solution! This TikTok video features fellow students assembling Exam Ready Kits for stress-free studying.
A video like this, particularly for post-secondary institutions, showcases a caring, supportive learning environment, which is appealing at any time of the year. Show how you care for the needs of students in your holiday highlight video.
@uoftstudentlife We’re stuffing, sorting, and prepping your FREE #ExamReadyUofT study kits to help you de-stress and thrive this exam season! Look out for our pop-up booths across campus starting next week 💙📚☕✏️ uoft.me/examreadyuoft Get ready to tackle your exams with everything you need in hand! [Text Description: Getting for exams? We’ve got you! Assembling your FREE Exam Ready Study Kits. Made with Care. Ready for you! Good luck on your exams!] #ExamReadyKit #uoft #uoftstudentlife #studentlife #universityoftoronto #lifeatuoft #uoftlife #utsg #uoftsg #uoftstgeorge #examseason #studyessentials #examde-stress #university ♬ Happy with ukeleles – Royaltyfreemusicforvideos
Source: University of Toronto| TikTok
Glenbard North High School – Share Highlights From Holiday Spirit Week
Leading up to the holiday break, many schools, particularly K-12, invite staff and students to participate in holiday-themed spirit weeks.
Glenbard North made a short, fun TikTok video where students and a staff member introduced the themes of each day: cozy, candy cane coloured, family photo themed, Grinch vs. Whos, and festive. How fun! Try fun short videos like this on TikTok to create excitement.
@north.panthers Coming next week! #holidayseason #winterspiritweek #schoolpride #gift #santa ♬ original sound – Glenbard North
Source: Glenbard North High School | TikTok
University of Michigan – Highlight Holiday Events for a Good Cause
The University of Michigan shared heartwarming highlights from their annual tree lighting ceremony. The guests of honour were the C.S. Mott Children’s Hospital’s ‘calendar kids’ who enjoyed special guest appearances from Batman and Captain Marvel.
Think about how your school gives back to the community and showcase that to demonstrate your commitment to making a positive impact as an institution. How fitting for the season of giving.
Source: University of Michigan | YouTube
McTavish High School – Give Students Something to Look Forward To!
The holidays are a time for celebration! Many schools host dances and events around this time. Make a fun video providing the details of your upcoming winter celebrations to give students something to look forward to.
In their video, McTavish High School provides essential event details in the video content and the description and creates hype around the upcoming dance with a high-energy mini-skit performed by students.
@mctavishstudentcouncil Marauders, we are having a Winter Wonderland Dance on December 5th 2024 from 7-9pm at École McTavish! Make sure to register and sign up for your friends from other schools in the learning commons before December 2nd! #studentcouncil #winterwonderland #fyp #trending #winterformal #emhs #schooldance ♬ original sound – McTavish Student Council
Source: McTavish High School| TikTok
University of Bristol – Show off Your Holiday Decorations
Just the sight of a well-lit tree can elicit excitement for lovers of the holiday season. Have you been decorating on campus? If so, why not show it off?
This simple video by the University of Bristol puts their beautiful tree on display and encourages students to stop and appreciate the beauty of their campus in the winter time. Your holiday highlight video is the perfect opportunity not only to display your decorations but also to show off amenities on campus. Take advantage of this!
@uwebristol First snow on campus 🥹 #university #takeabreakfromscrolling #christmas2024 #snowday #campuslife #unicampus ♬ Im In Love Im Obsessed Rihanna x Casa Di Remix – CasaDi
Source: University of West England Bristol | TikTok
University of Essex – Showcase the Diversity Within Your Community
One of the most beautiful parts of the holiday season is learning about the many traditions kept across the world.
Particularly as a diverse school community like the University of Essex, highlighting the diversity of your student body can be a heartwarming and interesting way to celebrate as an institution. Try an authentic interview-style video like this one to learn more about the individuals that make your community special.
@uniofessex How are you celebrating Christmas or the New Year? Our students share a snippet of their traditions #UniversityofEssex #StudentLife #Traditions #Celebrate ♬ original sound – University of Essex
Source: University of Essex | TikTok
The holiday season offers schools a unique opportunity to celebrate their community, showcase their values, and engage with their audiences in meaningful ways. Whether through heartfelt messages, creative animations, or exciting event highlights, a holiday video can capture the essence of your school while fostering pride and connection.
By drawing inspiration from the examples we went through and tailoring your approach to reflect your school’s spirit, you can create a memorable and impactful holiday highlight video that resonates with your students, staff, and families. Here’s to celebrating the achievements of 2024 and setting the stage for a bright and inspiring 2025!
