We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital Marketing Can Help You Reach and Recruit More International Students” on Friday April 29 at 1:30pm ET.
This exclusive online event is part of The Canadian Bureau for International Education’s (CBIE) spring webinar series on international student recruitment.
CBIE is a national non-profit organization that seeks to promote Canada’s international relations through education. A leader in the field for over 40 years, the organization works tirelessly on behalf of international students in Canada and Canadians studying abroad, to provide valuable professional development opportunities for education professionals. This webinar series is just one of the great training resources the organization provides.
As the founder and CEO of Higher Education Marketing, Philippe works with colleges and universities around the globe to develop innovative strategies for international student recruitment. He is extremely grateful to CBIE to have this opportunity, and is excited to share his experience and knowledge with his fellow professionals.
Effective Digital Solutions for International Student Recruitment
Today’s student recruitment market is truly global, with international student mobility growing exponentially every year. In Canada alone, the government plans to attract over 450,000 international students by 2022, as more and more prospective recruits from growing economies such as China, India and the Middle East seek international study.
For institutions looking to make the most of these opportunities, digital marketing provides a cost-effective way to reach prospective students all around the world. In this webinar, Philippe will illustrate how your school can develop targeted, measurable, and customizable digital strategies to boost your international presence, including:
- Using Google Analytics to analyze web traffic and set goals for international recruitment
- Identifying SEO keywords for target locations
- Leveraging geo-targeted Pay-per-Click advertising
- Connecting with international students on social media
- Strategic implementation of multi-language content
Whether you’re looking for ways to attract more international recruits, or redefine your lead generation strategy for the changing digital landscape, Philippe’s one-hour webinar will help you get started. The price is just $110 for CBIE members and $155 for non-members. Register here to join today!
