Did you know that 96% of consumers prefer to watch short-form video content to learn about a product or service? In today’s digital world, video content has become the cornerstone of effective communication and engagement. In addition to allowing businesses and schools to convey information in an accessible and concise way, short videos tend to be more successful at capturing the attention of all audiences.
Schools looking to stand out in a content-saturated market can benefit from this content delivery form. When done correctly, short-form video content can become a potent tool for brand awareness, storytelling, and marketing success.
Read on to discover the power of short-form video content!
Struggling to stand out in a crowded market?
Boost Enrollment with Engaging Short Videos
Unpacking the Success of Short-Form Video Content in the Digital Age
Over the past few years, the popularity of short videos on social media has skyrocketed. This can be attributed to different factors. To begin, it’s worth noting that a multitude of social media platforms, such as Instagram, Facebook, YouTube, and TikTok, have embraced features tailored for short-form video content. This might be because short videos are relatively easy to produce and have very high engagement rates, as they cater to the decreased attention span of viewers.
In addition, younger generations are turning to social media and video content not only for product and service discovery but also for instructional purposes. It is estimated that 40% of Gen-Z use TikTok for search instead of Google and that 70% of millennials use YouTube to learn how to do something new. This not only highlights the importance of short-form video content but also the need to pair such content with SEO-optimized captions.
But, you might be wondering, “What is short-form video content?” Short-form video content refers to brief video clips that last from a few seconds to a few minutes in duration. While some videos may extend up to ten minutes in length, it is estimated that videos shorter than 60 seconds are more likely to be watched. These concise videos are designed to deliver a message, entertain, inform, or engage the audience quickly, and they are often found on social media platforms like TikTok, Instagram Reels, YouTube Shorts, and Snapchat.
Here are some short-form video content statistics that will help you understand the importance of this marketing tool:
Leverage Short Videos to Boost your Marketing Strategy
Not only is short-form video the best avenue to generate engagement and leads but, according to Hubspot, it is the marketing tool that has the highest return on investment. Given this fact, it’s not surprising that just in 2022, about 91% of businesses employed video as a crucial marketing tool–and this trend continues to grow! As schools work to solidify their presence on social media platforms, video marketing becomes a must. Having a strategy to create and share short videos on Instagram, TikTok, and YouTube can be a game-changer for your school. Short video content can help your school:
- Capture emotions and personalize your brand.
- Cut through the noise.
- Grab more attention than static posts.
- Create highly shareable content on social media.
- Deliver messages quickly to students with short attention spans.
Recycle Video Content to Enhance Visibility
Repurposing content is one of the top trends in 2023. Suppose your school already has high-quality long-form videos on YouTube or other social media channels. In that case, you can repurpose them as short-form videos on Facebook, Instagram, TikTok, and YouTube Shorts to enhance its social media performance and seize a unique opportunity. Creating a short-form content video from these longer videos can help reinforce your school’s brand while maximizing your video production ROI.
At HEM, we can help you select some of your best long-form videos, edit them, create featured images, and create SEO-optimized videos and captions to share on your social media channels, as seen in the example below.
Struggling to stand out in a crowded market?
Boost Enrollment with Engaging Short Videos
