Why Ad Blockers Could Threaten Your Online Student Recruitment Strategy
Date posted: January 20, 2016
Reading Time: 7 minutes Last week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow...
6 Ways Schools Can Improve Click-through Rates on Facebook Ads
Date posted: January 13, 2016
Reading Time: 7 minutes Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and...
4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
Reading Time: 6 minutes More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
How Schools are Using “Video Anthems” to Build their Brand & Engage with Students
Date posted: December 30, 2015
Reading Time: 6 minutes Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music...
5 Strategic Essentials of Student Recruitment Blogging
Date posted: December 16, 2015
Reading Time: 9 minutes The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...