5 Steps to Writing Irresistible PPC Ads for Student Recruitment
Date posted: December 9, 2015
Reading Time: 6 minutes Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient...
The Rise and the Fall of the Stealth Applicant
Date posted: December 2, 2015
Reading Time: 5 minutes Traditionally students had to make themselves known during their college search process – in fact, it was the only way...
Focusing on Faculty to Improve Student Recruitment
Date posted: November 26, 2015
Reading Time: 6 minutes As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student...
How LinkedIn Group Changes affect your College’s Alumni Groups
Date posted: November 19, 2015
Reading Time: 4 minutes Colleges and universities use LinkedIn groups extensively to coordinate alumni communications, fundraising, and other activities. To see just how widely...
Remarketing in Higher Education Paid Search Campaigns
Date posted: November 12, 2015
Reading Time: 7 minutes Remarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...