TOFU to BOFU Marketing: How to Nurture Your Prospects with a Strong Admissions Funnel
Date posted: September 21, 2022
Reading Time: 12 minutes At the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing...
The Anatomy of an Effective Recruitment Email Campaign for Schools
Date posted: September 14, 2022
Reading Time: 10 minutes Has a prospective student shown interest in your school? Have they shared their contact information to learn about your school’s...
How to Write an Effective Call to Action that Drives Student Conversions
Date posted: September 7, 2022
Reading Time: 12 minutes Various marketing efforts can be put in place to attract and engage prospective students. However, it’s your calls to action...
Exploring GA4 Metrics: Changes that Schools Can Expect in Web Analytics for Higher Education
Date posted: August 31, 2022
Reading Time: 12 minutes By now, you’ve likely heard about the changes that Google is making to its analytics tool. Google Analytics 4 (GA4)...
How to Market Your Private School With a Social Media Strategy for K-12 Schools
Date posted: August 24, 2022
Reading Time: 8 minutes For a parent, choosing the right school for their child is no easy decision. Parents take pride in their children’s...