A Guide to LinkedIn Advertising for Schools
Date posted: August 6, 2021
Reading Time: 11 minutes If you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...
Optimizing Education Website Design to Increase Conversions
Date posted: August 4, 2021
Reading Time: 10 minutes When designing a website, many schools have a tendency to think about it purely in terms of aesthetics. Does the...
Behavioural Lead Scoring in Higher Education Marketing Automation
Date posted: July 28, 2021
Reading Time: 8 minutes Lead scoring can be an excellent tool to help your admissions team prioritize new prospects for follow-up. Based on their...
Rebooting Your International Student Recruitment Strategy After the Pandemic
Date posted: July 21, 2021
Reading Time: 11 minutes Many of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...
SEO Best Practices for Higher Education: Creating an SEO-Driven Marketing Blog for Your School
Date posted: July 14, 2021
Reading Time: 11 minutes Blogging has long been one of the most effective strategies for recruiting students in the digital realm. Digestible but rich...