Behavioural Lead Scoring in Higher Education Marketing Automation
Date posted: July 28, 2021
Reading Time: 8 minutes Lead scoring can be an excellent tool to help your admissions team prioritize new prospects for follow-up. Based on their...
Rebooting Your International Student Recruitment Strategy After the Pandemic
Date posted: July 21, 2021
Reading Time: 11 minutes Many of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...
SEO Best Practices for Higher Education: Creating an SEO-Driven Marketing Blog for Your School
Date posted: July 14, 2021
Reading Time: 11 minutes Blogging has long been one of the most effective strategies for recruiting students in the digital realm. Digestible but rich...
Getting Started with Marketing Automation for Schools
Date posted: July 7, 2021
Reading Time: 14 minutes In an ideal setup for navigating today’s hyper competitive landscape of student recruitment, your admissions team members would be able...
UX Writing in Education: Mastering the Art of Microcopy
Date posted: June 30, 2021
Reading Time: 10 minutes Picture this: A prospect lands on your website. After browsing around and learning a bit more about your school and...