Reading Time: 11 minutes What makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...

Reading Time: 10 minutes What started as a platform known for karaoke-style videos and dance challenges has evolved into a social media giant, quickly...

Reading Time: 10 minutes Many schools have made it easy for prospects to learn about them online, whether it be through their website, social...

Reading Time: 10 minutes With over half of search traffic coming from mobile devices, it’s surprising that many schools have not created a truly...

Reading Time: 5 minutes Working with so many different types of schools all over the world, HEM gains a lot of valuable insights into...