5 Ways to Use Facebook Live for Student Recruitment
Date posted: July 4, 2018
Reading Time: 8 minutes Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been...
Summer Social Media Ideas for Higher Ed Marketers
Date posted: June 27, 2018
Reading Time: 8 minutes Summer is finally here! For many schools, this time of year is a chance for students and instructors to take...
7 Costly Mistakes Schools Make in Higher Education PPC Campaigns
Date posted: June 20, 2018
Reading Time: 9 minutes When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...
Developing a Student Lead Scoring System for Your School
Date posted: June 13, 2018
Reading Time: 10 minutes What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...
3 Tactical Approaches to Producing More Effective Education Content Marketing
Date posted: June 6, 2018
Reading Time: 12 minutes It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...